- FIFPRO General Secretary Jonas Baer-Hoffmann featured at Future of Sport in Paris
- Event brought together leading organisations, brands and companies to discuss technology and innovation in sport
- Baer-Hoffmann spoke on the protection and ownership of footballers' data, including within the commercial context
FIFPRO were this week represented at Future of Sport, a four-day event organised in Paris by Global Sport Week and VivaTech that brought together leading organisations, brands and companies to discuss technology and innovation in sport.
FIFPRO General Secretary Jonas Baer-Hoffmann was featured on one of the panel discussions that addressed the challenges facing sport today.
Baer-Hoffmann spoke about the protection and ownership of footballers' data, including within the commercial context, in a panel entitled: Performance & Wellbeing: Peak Performance, Using Data to Win.
"There is tremendous upside in how data can impact players and the ecosystem positively," said the FIFPRO General Secretary. "The players have a huge interest in this evolution continuing, but at the same time protections need to be in place to bring privacy rights to life because, in the end, a lot of this data is very personal and sensitive.
"This is the third big-value contribution the players make to the sport industry – first their work on the field, then their image rights that are commercialised at the largest level and now their data. Players have to be able to participate in the value they co-create.
"The question of how we protect and maximise the opportunity of player data is a microcosm of the bigger societal question of how we bring legal protections to life for all citizens and how we attribute and share in the collective value all of our data creates every second for big corporations."
