Sustainable Economic Growth in Football

The players should benefit from the growth of the game

Over the last few decades football has seen an exceptional rise in popularity and commercial value, placing it as one of the prime sources of entertainment. FIFPRO strives to ensure that the sport develops with the players best interests in mind, and that growth of the game is extended across the whole industry – not just at the very top levels. The industry expansion has largely focused on the men’s game, and it is only in very recent years that women’s football has started to be acknowledged as an economic opportunity. Global factors, such as social justice and health crises, play a huge part in shaping the industry – presenting challenges and opportunities within it. A global collaboration is required to ensure that a level of stability and equality is maintained in these ever-shifting circumstances. FIFPRO is committed to creating as many high-quality jobs for footballers as possible, and works with governing bodies and industry representatives from around the world to consistently improve the global employment market for men’s football.

What you should know

“Growth of the game” should not be limited to commercial profit

We prioritise professionalism, financial sustainability, and development for the players. For women’s football this allows the game to grow in a fair and equal manner; for the men’s game it involves focusing on the areas of the industry which are still financially fragile. Player representation in the governance of the game is crucial for both.

FIFPRO is constantly investigating the changing state of the football employment market

This includes collecting, analysing, and comparing a huge range of data concerning the economic and employment situations across the world. This is used to produce reports to inform how players are affected by the market, at a global, continental, and national level.

There is a current need to focus on smaller markets and lower leagues

Football’s increasing commercial growth calls for careful governance of the game going forward to ensure that commercially profitable leagues and ventures are not prioritised over smaller markets. Direct support of lower leagues will ensure the best employment opportunities for players and develop the game in a more financially balanced manner.

MEN'S FOOTBALL

Shaping our Future

FIFPRO’s 2021 Shaping our Future examines global revenue streams and the working conditions of players, with a view to achieving a more stable and robust game. The report is based on data from a sample of 79 countries and e economic market insights of KPMG Football Benchmark. "At a time of extraordinary uncertainty, it is crucial we review and strengthen the foundations of professional football for the next generation. Shaping Our Future’ shows what needs to change to secure football’s future, and underlines how football players must be at the heart of this process." - Jonas Baer Hoffmann, FIFPRO General Secretary

SOG