FIFPRO is pleased to announce two significant additions to its commercial team, reinforcing our commitment to delivering greater value and innovation to our commercial partners – ultimately benefiting professional players worldwide.
Al Buset joins as Chief Commercial Officer, while Cary Grossart takes on the role of Senior Business Development Manager. These strategic hires bring extensive experience and expertise across football and athlete representation, further strengthening FIFPRO’s position in the global sports industry.
Al Buset appointed Chief Commercial Officer
Joining FIFPRO as Chief Commercial Officer, Al Buset brings a wealth of experience in commercial strategy, rights brokerage, and event management within top-level football.
With a strong track record in sponsorship and licensing sales across Europe, Latin America, the Middle East, and Asia, Buset has established working relationships with a broad range of rights holders. His deep understanding of business cultures across these markets will be instrumental in driving FIFPRO’s commercial growth and expanding our partnerships globally.
Buset has held key leadership roles throughout his career, including Sportfive APAC, Asia Football Group and IMG Media. His extensive background in these roles has given him a strong foundation in global football partnerships and commercial development.
Buset shared his enthusiasm about joining FIFPRO: “I am excited to be part of FIFPRO at such a dynamic time for the organisation. The opportunity to contribute to the growth of FIFPRO’s commercial efforts and build strong partnerships that benefit players worldwide is truly inspiring. I look forward to working with our stakeholders to develop innovative and impactful collaborations.”
Cary Grossart joins as Senior Business Development Manager
FIFPRO is also delighted to welcome Cary Grossart as Senior Business Development Manager. A former athlete and seasoned sports business professional with over a decade of experience, Grossart has built a distinguished career specialising in athlete and brand representation, sports licensing, corporate development, and partnership negotiations.
Having worked extensively in player movements and commercial strategy within the NFLPA and the NFL Players Inc., Grossart’s expertise in driving global business development will play a key role in enhancing FIFPRO’s engagement with global partners.
He said: “FIFPRO is at the forefront of advocating for players worldwide, and I am eager to bring my expertise to help grow its commercial initiatives. My focus will be on fostering innovative partnerships that not only drive revenue but also create meaningful opportunities for players and stakeholders.”
Speaking on these appointments, FIFPRO Secretary General Alex Phillips said: “These hires mark an exciting moment for FIFPRO as we continue to elevate our commercial strategy. Al and Cary bring invaluable experience that will help us build deeper, more meaningful relationships with our partners and open new opportunities for collaboration. Their combined expertise in football, athlete representation, and rights management will ensure FIFPRO continues to drive value for both players and the wider football industry.”
As of 1 May 2025, FIFPRO’s commercial team will be composed of Al Buset (Chief Commercial Officer), Andrew Orsatti (Commercial Director), and Cary Grossart (Senior Business Development Manager).
