Players will benefit from record-breaking UEFA Women’s EURO prize money at Switzerland 2025 – something which England defender Lucy Bronze says is "positive for the players and for the good of the game".
UEFA unveiled increased player prize money for the Women’s EURO 2025 in December last year, where it was announced that a minimum of 30-40 percent of prize money received by participating national associations must be allocated to their players.
Through constructive dialogue and collaboration between players and their member unions, FIFPRO Europe and UEFA ensured that overall prize money increased, conditions have been equalised, and that for the first time at a UEFA European Championship players have been allocated a portion of prize money.
It sets a new standard for the future of women’s football in Europe and reflects the power of collaboration between players, UEFA, national associations and clubs.
"It's nice to go to a tournament knowing that all the teams can be treated the same and everybody can take advantage of the situation that they're in, whether that is financially or through experience or whatever it may be," said Bronze, reflecting on the player prize money.
The Women’s EURO 2025 will include:
- €41m total prize money, a 156% increase compared to 2022.
- €1.8m for each participating national association for qualifying and up to €5.1m for the winner.
- For the first time, a minimum of 30-40% of prize money received by participating national associations must be allocated to their players.
The announcement came just two months after FIFPRO Europe and UEFA signed a memorandum of understanding that includes important measures to increase the voice of players in European football governance.
"It's amazing to be part of tournaments where everyone feels equal to each other, instead of huge disparities which sometimes then overlap onto the pitch. At the end of the day, that shouldn't happen," said Bronze.
"We want everyone on the pitch to be having a fighting chance, have the best chance possible, the same opportunities, and I think things like this really help us edge towards that even more.
"It's something that's a positive for players and for the good of the game."
