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Denmark’s national team players are bankrolling an anti-homophobia campaign.

Mathias “Zanka” Jorgensen, Denmark national team player and captain of FC Copenhagen (pictured), this week launched the rainbow-themed campaign which is being financed by the 90,000-euro contribution of his teammates.

The player-driven campaign will be highlighted with rainbow laces and armbands at first-division matches and a national team game against Germany in June.

The financial contribution of the footballers will also help develop an app and hotline to report discrimination at football games.

The Danish football players union Spillerforeningen is giving administrative support to the campaign. 

Jorgensen said that the unity of players, fans and clubs will help get rid of homophobic behaviour in football.

“People say and shout things at football matches that they don’t even realize might be discriminating,” Jorgensen said. “Unfortunately, things like this also happens in locker rooms or at lower league matches.

“We must make a change, and I’m convinced we can do so with a united effort.”

As part of the campaign, fans will be asked to display messages of support at matches. The players will also ask the league and clubs to add rainbow colours to their logos.

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