UEFA has unveiled increased player prize money for the Women’s EURO 2025 where between 30 and 40 percent of prize money received by participating national associations must be allocated to their players.
Constructive dialogue and collaboration between the players, their member unions, FIFPRO Europe and UEFA has ensured that overall prize money has increased, conditions have been equalised, and that for the first time at a UEFA European Championship, players have been allocated a portion of prize money.
The news comes months after FIFPRO Europe and UEFA signed a memorandum of understanding that includes important measures to increase the voice of players in European football governance.
The new prize money and club benefit structure is a product of UEFA's partnerships with FIFPRO Europe and the European Club Association (ECA), with backing from national associations, who supported the introduction of a dedicated player allocation and are encouraged to use additional prize money to continue developing the game domestically.
It sets a new standard for the future of women’s football in Europe and reflects the power of collaboration between players, national associations, and clubs, while illustrating the importance of national team football in driving football development across the continent.
Women’s EURO 2025 will include:
- €41m total prize money, a 156% increase compared to 2022;
- €1.8m for each participating national association for qualifying and up to €5.1m for the winner;
- For the first time, between 30% and 40% of prize money received by participating national associations must be allocated to their players.
FIFPRO Europe President David Terrier said: "This agreement is a breakthrough for players and a clear recognition of their role in making tournaments like the UEFA Women’s EURO a resounding success. The new prize money structure is the result of dedication and teamwork. Allocating a fair share of prize money to players sets a new benchmark for the women’s game in Europe as it will ensure that their performances are properly rewarded.
"The agreement will reward today’s players but also lays a foundation for tomorrow. The allocation of between 30% and 40% of prize money paves the way for future generations of players, ensuring lasting success and growth of the game.
"This outcome builds on agreements of prize money allocation for players in other major tournaments and highlights the value of the strong collaboration between FIFPRO Europe and UEFA across many areas. We hope to continue building on this progress and to another successful women’s EURO."
UEFA President Aleksander Ceferin said: "This is a defining moment for women’s football. The new prize money structure, with dedicated allocations for players and enhanced club benefits, celebrates the incredible efforts of players and provides vital support for the clubs that empower them. It also reflects the pivotal role of national associations in driving the unstoppable growth of women’s football across Europe.
"This historic agreement will not only elevate Women’s EURO 2025 but also leave a lasting legacy, strengthening the sport and inspiring future generations. It underscores the power of collaboration, demonstrating how UEFA and its key stakeholders can help shape a brighter future for women’s football. We eagerly anticipate an exceptional tournament in Switzerland next summer."
Sweden international Magdalena Eriksson said: "We are proud to represent our countries on the biggest stage in Europe, and proud of our role in ushering in such important progress to our game. These are the right steps forward for us all to take together, alongside our player’s unions, FIFPRO Europe and UEFA. Our collective spirit has always been our greatest strength, on and off the field, and it’s through this that we continue to move towards progress that positively impacts us all."
Memorandum of Understanding
In October 2024, FIFPRO Europe and UEFA signed a memorandum of understanding which gives players and their unions greater influence in decisions affecting employment conditions.
Under the accord, a FIFPRO Europe representative will join the UEFA executive committee in an advisory capacity from May 2025 before becoming a full member from 2026. Meanwhile, UEFA has committed to involving FIFPRO Europe in any decision that could affect players’ employment conditions, or any potential competition reform that could impact players’ workload.
The memorandum of understanding, which lasts three years, gives footballers, and the unions that represent them, greater influence on decisions that affect their working lives, such as changes to the match calendar and playing conditions, and aspects related to health and safety.
