The group held it first event outside the U.K. as it continues to accelerate the opportunities for women in football through hundreds of pledges from businesses, clubs and fans.
And companies and associations from the Netherlands to Switzerland have started to make their own pledges.
Women in Football CEO Jane Purdon explained the campaign to FIFPRO, which hosted the event at our headquarters in Amsterdam.
“We exist to support, champion and celebrate women in the beautiful game,” Purdon, a former English Premier League lawyer, said. “We strive for a football industry that is genuinely diverse.
“The #WhatIf campaign asks the football industry to join us. We ask the question: what if we all did one thing to help change the landscape of women in the game?”